EyePlay™ Reverse-Depth Architecture
Reverse-Depth Architecture
HinesLab EyePlay is a perceptual technique for architectural use to make buildings appear to warp while moving past them, ideal for theme parks or art museums to create a thrilling illusion, or for businesses to attract customers.
EyePlay architecture is ideal for art museums, Disneyland, Disney World and Universal theme parks and malls to get the attention of shoppers passing by. Buildings actually appear to warp and turn as people move past. The technique is so powerful, that it should not be used where driver’s in normal traffic would be distracted.
The buildings are built with perspective vanishing points at the height of the riders’ eyes. The walls that would be expected to get narrower through motion parallax appear to expand, creating a reverse-depth illusion.
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Constructing a reverse-perspective building:
Back-end merchandising:
The illusion provides an additional benefit to theme parks and modern-art museums with gift shops that can sell miniatures of the buildings, and souvenir folding cards.
Folding cards, covered under Reverse-Depth Signage, US Patent 8,336,238
Steve Hines’ original lab notebook entry:
HinesLab is actively seeking licensees to commercialize this technology. Theme park companies, property developers and architectural firms are invited to contact Steve Hines to arrange for a demonstration and to discuss terms of a license.